Your privacy is important to us. You know and trust Firefighters Bookstore and we value your trust. We want you to know how we collect, use and protect information about our online guests. This Privacy Policy will explain our online information practices and the choices you can make about the way your information is collected and used.

The Firefighters Bookstore, Inc. Family includes:
Firefighters Bookstore Storefronts and Websites
L.N. Curtis & sons Storefronts and Websites
ECMS Storefronts and Websites

What information do we collect?

We receive and may store any information you enter on our website or give online in any other way. For example, we collect information you provide when you place an order, register with us, send us an e-mail or call us, enter a sweepstakes, or make requests. This information may include:

Your Name
Your Address
Your E-mail Address
Your Phone Number
Your Credit Card or Debit Card Number


It may also include any other personal or preference information you provide to us. 
It may also include information you submit about other people, for example, the name, address, and phone number of a gift recipient. 

We will never request your password, user name, credit card information or other personal information through e-mail. This practice, called phishing, is a scam designed to steal your personal information. If you receive an e-mail that looks like it is from us asking you for your personal information, do not respond. 

What do we use your information for? 
Any of the information we collect from you may be used in one of the following ways:

To personalize your experience
Your information helps us to better respond to your individual needs.

To improve our website
We continually strive to improve our website offerings based on the information and feedback we receive from you.

To improve customer service
Your information helps us to more effectively respond to your customer service requests and support needs.

To process transactions

To administer a contest, promotion, survey or other site feature

To send periodic emails
The email address you provide for order processing, may be used to send you information and updates pertaining to your order, in addition to receiving occasional company news, updates, related product or service information, etc.


Note: If at any time you would like to unsubscribe from receiving future emails, we include detailed unsubscribe instructions at the bottom of each email. 

How do we protect your information? 
We implement a variety of security measures to maintain the safety of your personal information when you place an order or access your personal information. 

We offer the use of a secure server. All supplied sensitive/credit information is transmitted via Secure Socket Layer (SSL) technology and then encrypted into our Payment gateway providers database only to be accessible by those authorized with special access rights to such systems, and are required to keep the information confidential. 

After a transaction, your private information (credit cards, financials, etc.) will not be stored on our servers. 

We want you to feel confident whenever you visit the Firefighters Bookstore family in our stores, on our websites or otherwise. While we are focused on the security of your personal information and follow strict standards, processes and procedures that are designed to protect your personal information, we cannot promise, and you should not expect, that your personal information will remain secure in all circumstances. 

Do we use cookies? 
Yes. Cookies are small files that a site or its service provider transfers to your computer’s hard drive through your Web browser (if you allow) that enables the sites or service providers systems to recognize your browser and capture and remember certain information. 

We use cookies to help us remember and process the items in your shopping cart, understand and save your preferences for future visits, keep track of advertisements and compile aggregate data about site traffic and site interaction so that we can offer better site experiences and tools in the future. We may contract with third-party service providers to assist us in better understanding our site visitors. These service providers are not permitted to use the information collected on our behalf except to help us conduct and improve our business. 

Protection of Our Website and Others 
We may disclose information you provide to our website when we believe disclosure is appropriate to comply with the law; to enforce or apply our Terms and Conditions of Use and other agreements; or to protect the rights, property or safety of our website, our users or others. 

Business Transfers 
We may transfer your personal information to a third party in the event of a transfer of some or all of our assets or business. We also may retain a copy of that personal information.


Third Parties

From time to time, we make our mailing list (names and addresses only) and general shopping activity available to companies whose products we believe will be of interest to you. If you prefer that we do not share any information with these companies, please contact us.

E-mail Communication 
If you provide our website with your e-mail address, you may receive e-mails from us. If at any time you would like to unsubscribe from receiving future emails, we include detailed unsubscribe instructions at the bottom of each email. 

Even if you opt-out of receiving marketing or promotional e-mails you may continue to receive e-mails relating to order confirmations, backorder notifications, membership information, and/or other business-related communications. Although the primary purpose of these e-mails is not to provide you with marketing or promotional material, they may contain some marketing or promotional material. 

You may still receive e-mails from other members of the L.N. Curtis & sons family if they received your e-mail address from other sources or as a result of their transactions or experiences with you. 

What about links to and from other websites? 
Our website may offer links to other sites. Other sites have their own policies regarding privacy. If you visit one of these sites, you may want to review the privacy policy on that site. In addition, you may have linked to our website through another site. For example, in certain cases you may have linked to our website through banner advertising on another site. In such cases the site you linked from may collect information from people who click on the banner or link. You may want to refer to the privacy policies on those sites to see how they collect and use this information. 

Children’s Privacy 
We recognize the importance of protecting privacy where children are involved. Our products and services are marketed for and directed towards purchase by adults or with the consent of adults. Children, under the age of 18, are not eligible to use our websites unsupervised, and we ask that children do not submit any personal information to us. If a child has provided our website with personally identifiable information, we ask that a parent or guardian call 877-488-0469 or email 

Your Consent 
By using our website, you consent to our use of information that is collected or submitted as described in this online Privacy Policy. We may change or add to this Privacy Policy so we encourage you to review it periodically.

We reserve the right to modify or end the terms of this Privacy Policy at any time in our sole discretion, by posting a change or update notice on this page. Your continued use of our website following our posting of a change or update notice will constitute binding acceptance of those changes or updates. 

You can be assured that, should it be necessary to modify or end this Privacy Policy, we will always do so in accordance with Firefighters Bookstore privacy principles of Security, Integrity and Clarity. 

Questions or Comments and Enforcement 
If there are any questions regarding this privacy policy you may contact us using the information below: 

Firefighters Bookstore

16821 Knott Ave

La Mirada, CA 90638
Phone: 800-727-3327